FX + X + SIMPSONS + MARATHON + HOLIDAYS + DISNEY + PLUS

D’oh! How to convey all that in a matter of ten seconds? We created three distinct concepts for this campaign. In a clever misdirect, we “wrapped” Simpsons characters in packages that look like classic Disney characters. In a riff on our BALLS IDs from the last marathon, we turned all the characters into PLUS signs. And we granted some lucky characters one “Wish upon a Star.”

MY ROLE — Design Lead
PRODUCED AT — Block & Tackle
CLIENT — Disney +